Images

Images should be saved in TIFF or EPS formats and not JPEG.

Resolution

Scan your color images using a resolution of 300 dpi. Line art (bitmapped images) requires a resolution of at least 800 dpi.

Fonts

Gather copies of all the fonts used and send them with your file. Be sure not to add any style to the fonts from the "Type Styles" option (do not force BOLD or ITALIC from the font style). Instead use fonts from the original font family (i.e. Garamond Bold or Garamond Italic).

CMYK vs. RGB

Scanners, digital cameras and computers use a combination of three colors: Red, Green and Blue (also known as "RGB"). Printing presses however, use a different set of colors: Cyan, Magenta, Yellow, and Black (also known as "CMYK"). These represent the primary colors that are used to achieve full color printing or four color process printing. RGB files must be converted to CMYK in order to print it on a press. There will most likely be a shift in color when converting from RGB to CMYK. We suggest that you convert your images from RGB to CMYK before editing to prevent any such shift. Please be sure not to furnish low-res or RGB images, this will help avoid for sub-par results if you do.

Bleeds

"Bleed" refers to color that goes to the edge of the paper in your printed piece. We require a minimum of .125" outside the edge of the trim size.

Colors

When using spot colors, please choose from the pantone coated or uncoated swatches only. Spot colors are defined by their names; therefore Pantone 185 CV and Pantone 185 CVC will separate on different plates. Please be sure to use only one version of the intended color.

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